Client ········· adidas GROUP
Agency ········· EIGA Design 
Direction ······ Henning Otto, Elly Plass
Unublished ····· 

Draft of visual identity of the new adidas GROUP “STRIPES” creates an unusual and original image of the cafeteria.

Identity reflects the philosophy – stripes is about
pure food, that's why all the products and ingredients are covered with striped pattern, without any additional elements.
– Just food and STRIPES.

adidas STRIPES