SUM OVER
HISTORIES
Client ········· FRILLS
Published ······ Unpublished
Contemporary music for the closed eyed dancer.
This is the ethos and current attitude of the record label Sum Over Histories, led very much from the spirit and personality of its founders, the Berlin based DJ and producer team Frankey & Sandrino.
The label’s name comes from the scientific term and theory ‘Sum Over Histories’, which uses quantum theory to explain the probability of an item being present at a secondary location from its original at a given time. Clearly this is a very complex and scientific theory that we have since interpreted in our own way.The idea that something or someone can travel from one place to another via multipleroutes, creating the possibility of a wider array of creativity or paths has been our summation and understanding of this theory.
The output of the label is focussed on electronic house and techno music with a melodic,emotional and thoughtful leaning.
This is the ethos and current attitude of the record label Sum Over Histories, led very much from the spirit and personality of its founders, the Berlin based DJ and producer team Frankey & Sandrino.
The label’s name comes from the scientific term and theory ‘Sum Over Histories’, which uses quantum theory to explain the probability of an item being present at a secondary location from its original at a given time. Clearly this is a very complex and scientific theory that we have since interpreted in our own way.The idea that something or someone can travel from one place to another via multipleroutes, creating the possibility of a wider array of creativity or paths has been our summation and understanding of this theory.
The output of the label is focussed on electronic house and techno music with a melodic,emotional and thoughtful leaning.
ANIMATIONS SELECTION
HELLA
Client ········· HELLA AG
Agency ········· Loved
Direction ······ Maik Beimdieck
Published ······ 2021
The project involved the evolution of a keyvisual for HELLA Group Ambition 2024, building upon the foundation laid in 2018. The objective was to enhance the visual identity by incorporating distinctive elements from the existing keyvisual while introducing new elements that would represent the brand's dynamism and progressive nature.
To capture the brand's dynamism, two dynamic stripes were introduced as a central element in the evolved branding. These stripes symbolize motion and progress, representing HELLA's drive to push boundaries and achieve new heights. Additionally, the stripes play a crucial role in visually dividing the dark and light modes, emphasizing the brand's ability to adapt to different environments and meet various challenges head-on.
To capture the brand's dynamism, two dynamic stripes were introduced as a central element in the evolved branding. These stripes symbolize motion and progress, representing HELLA's drive to push boundaries and achieve new heights. Additionally, the stripes play a crucial role in visually dividing the dark and light modes, emphasizing the brand's ability to adapt to different environments and meet various challenges head-on.
75 YEARS
OF THE CDU
Client ········· CDU
Agency ········· thjnk/loved
Direction ······ Maik Beimdieck
Published ······ 2020
I had the incredible opportunity to create a logo and key visual for the 75th Anniversary of CDU, the largest German party in parliament. This project allowed me to pay tribute to the rich history and values of CDU while infusing it with a fresh and vibrant energy.
Drawing inspiration from the colors of Germany, I incorporated the iconic black, red, and gold into the logo design. These colors symbolize unity, strength, and pride, reflecting CDU's commitment to serving the nation and its people.
To add a touch of sophistication and symbolism, I integrated a Mobius ribbon into the design. This timeless symbol represents the interconnectedness of CDU's values, policies, and impact on German society. It signifies the party's ability to navigate the twists and turns of politics while remaining steadfast in its principles.
The logo and key visual I created for CDU's 75th Anniversary stand as a powerful testament to the party's unwavering dedication to serving Germany and its people. It encapsulates the rich legacy of CDU while embracing the spirit of innovation and progress. Get ready to embark on a celebratory journey as CDU marks this significant milestone in its history, united and stronger than ever before.
Drawing inspiration from the colors of Germany, I incorporated the iconic black, red, and gold into the logo design. These colors symbolize unity, strength, and pride, reflecting CDU's commitment to serving the nation and its people.
To add a touch of sophistication and symbolism, I integrated a Mobius ribbon into the design. This timeless symbol represents the interconnectedness of CDU's values, policies, and impact on German society. It signifies the party's ability to navigate the twists and turns of politics while remaining steadfast in its principles.
The logo and key visual I created for CDU's 75th Anniversary stand as a powerful testament to the party's unwavering dedication to serving Germany and its people. It encapsulates the rich legacy of CDU while embracing the spirit of innovation and progress. Get ready to embark on a celebratory journey as CDU marks this significant milestone in its history, united and stronger than ever before.
TEAM DEUTSCHLAND
Client ········· DOSB
Agency ········· Loved
Direction ······ Maik Beimdieck
Published ······ 2018
Creating a distinctive brand identity for the German Olympic team has been a significant endeavor.
Historically, the team competed under the umbrella of the German Olympic Sports Confederation (DOSB). However, a groundbreaking change has taken place in the Federal Republic of Germany, as the team now possesses its own distinct brand identity. This development serves multiple purposes: it fosters team unity, provides fans with a unifying symbol, and visually distinguishes the athletes during competitions.
Since its introduction at the 2018 Winter Olympics in Pyeongchang, the new logo has exemplified openness, dynamism, competitiveness, and confidence. As a result, Team Deutschland has confidently embraced this fresh identity, marking a significant milestone in its history.
Historically, the team competed under the umbrella of the German Olympic Sports Confederation (DOSB). However, a groundbreaking change has taken place in the Federal Republic of Germany, as the team now possesses its own distinct brand identity. This development serves multiple purposes: it fosters team unity, provides fans with a unifying symbol, and visually distinguishes the athletes during competitions.
Since its introduction at the 2018 Winter Olympics in Pyeongchang, the new logo has exemplified openness, dynamism, competitiveness, and confidence. As a result, Team Deutschland has confidently embraced this fresh identity, marking a significant milestone in its history.
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COPYRIGHT 2023 – KAROL GADZALA
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